한권으로완성되는 승무원이미지메이킹
양근애
- 책소개 -
이 책은 항공사 객실승무원을 꿈꾸는 학생들의 내적·외적 이미지메이킹에 도움을 주고자 출간하게 되었다. 항공사 객실승무원이라고 하면 단정하고 세련된 이미지를 상상하게 될 것이다. 항공사 객실승무원 및 항공관련 서비스직에 지원하고자 하는데 어디서부터 준비해야 하는지 모르는 학생들에게는 큰 도움이 될 것이다.
- 목차 -
Chapter 01 이미지메이킹 ························································································8
1. 이미지메이킹의 의미와 중요성 ································································· 8
1 ) 이미지메이킹의 의미 ···················································································· 8
2 ) 이미지메이킹의 중요성 ·············································································· 1 1
2. 이미지메이킹 구성요소 ·········································································· 13
1 ) 외모 ············································································································· 1 3
2 ) 표정 ············································································································· 1 4
3 ) 자세 ············································································································· 1 4
4 ) 행동 ············································································································· 1 4
5 ) 화법 ············································································································· 1 4
3. 이미지메이킹의 5단계 ··········································································· 15
4. Personal Brand 전략 ·········································································· 18
1 ) 퍼스널 브랜드( P e r s o n a l B r a n d ) 란 ·························································· 1 8
2 ) 퍼스널 브랜드( P e r s o n a l B r a n d ) 구축의 필요성 ······································· 1 9
3 ) 퍼스널 브랜드( P e r s o n a l B r a n d ) 구축 전략 ············································ 2 0
Chapter 02 항공사 객실승무원의 용모와 복장 ····················································24
1. 항공사 객실승무원의 용모와 복장의 중요성 ··········································· 24
1 ) 용모와 복장 ································································································ 2 4
2 ) 용모와 복장의 중요성 ················································································ 2 5
3 ) 항공객실승무원의 용모와 복장 ·································································· 2 6
2. 항공사 객실승무원 헤어와 메이크업 ······················································ 27
1 ) 대한항공 ····································································································· 2 7
2 ) 아시아나 ····································································································· 3 3
3 ) 진에어 ········································································································· 3 5
4 ) 제주항공 ····································································································· 3 8
5 ) 에어부산 ····································································································· 4 0
6 ) 이스타항공 ·································································································· 4 1
7 ) 에어서울 ····································································································· 4 3
3. 올바른 항공사 유니폼 착용 방법 ··························································· 44
1 ) 유니폼 착용수칙 ························································································· 4 4
2 ) 유니폼 착용 시 유의사항 ·········································································· 4 5
3 ) 유니폼 착용기준 ························································································· 4 5
4 ) 속옷 ············································································································· 4 6
5 ) 블라우스 ····································································································· 4 6
6 ) 스타킹 ········································································································· 4 7
7 ) 악세사리 착용기준 ····················································································· 4 7
Chapter 03 항공사 객실승무원 헤어스타일 연출 ·················································48
1. 승무원의 모발과 두피 관리 ··································································· 49
1 ) 승무원의 두피와 모발 관리 방법 ······························································ 4 9
2 ) 항공사 객실승무원의 업스타일 헤어 스타일링 연출하기 ························· 5 1
3) 객실승무원의 단발 머리 & 짧은 보브 커트 헤어 스타일 연출 ··············56
4 ) 남승무원 헤어스타일 ·················································································· 5 6
Chapter 04 항공사 객실승무원 Make-up ······················································· 58
1. 기초 스킨케어 ······················································································· 59
2. 색조 메이크업 ······················································································· 65
1 ) 자외선 차단제 ···························································································· 6 7
2 ) 메이크업 베이스 ························································································· 6 8
3 ) 파운데이션 ·································································································· 6 9
4 ) 컨실러 ········································································································· 7 2
5 ) 파우더 ········································································································· 7 2
6 ) 아이브로우 ································································································ 7 3
7 ) 노즈 섀도우 ································································································ 7 4
8 ) 아이메이크업 ···························································································· 7 5
9 ) 언더 섀도우 ································································································ 7 7
1 0 ) 아이라인 ··································································································· 7 8
1 1 ) 마스카라 ··································································································· 7 9
1 2 ) 립메이크업 ································································································ 8 1
1 3 ) 페이스 컨투어링 ······················································································· 8 2
1 4 ) 블러셔 ······································································································· 8 2
Chapter 05 Personal Color ··········································································86
1. 퍼스널 컬러 ·························································································· 86
2. 퍼스널 컬러 진단 ·················································································· 87
3. 계절 이미지메이킹 ················································································· 88
1 ) S p r i n g ( Wo r mT y pe ) ············································································ 8 8
2 ) S u mme r ( C o o l T y p e ) ············································································· 9 0
3 ) A u t u mn ( Wo r m T y p e ) ··········································································· 9 1
4 ) Wi n t e r ( C o o l T y p e ) ················································································ 9 2
4. 퍼스널 컬러 진단 시 중요 사항 ···························································· 93
5. 퍼스널 컬러 진단의 효과 ······································································· 94
Chapter 06 향수···································································································96
1. 향수 ···································································································· 96
2. 향수의 종류 ·························································································· 97
3. 발향 구조 ····························································································· 99
4. 향수 사용법 ························································································ 100
5. 향수 뿌리는 위치 ················································································ 101
Chapter 07 핸드및네일 ·······················································································102
1. 국내 항공사 객실승무원의 네일 규정 ··················································· 102
2. 청결한 핸드 및 네일 관리 ··································································· 103
1 ) 음식을 서빙 하기 전에는 반드시 손을 비누로 씻는다. ························ 1 0 4
2 ) 올바른 손 관리 방법 ··············································································· 1 0 5
3 ) 올바른 네일관리 방법 ·············································································· 1 0 6
Chapter 08 항공사 객실승무원의 자세 ·······························································112
1. 항공사 객실승무원의 바른 자세와 선 자세 ·········································· 112
1 ) 항공사 객 승무원의 바른 자세 ······························································· 1 1 3
2 ) 바른 자세의 효과 ····················································································· 1 1 3
3 ) 항공사 객실 승무원의 바르게 선 자세 ··················································· 1 1 4
2. 항공사 객실승무원의 인사 종류 ··························································· 118
1 ) 인사 ·········································································································· 1 1 8
2 ) 인사의 마음가짐과 자세 ·········································································· 1 1 8
3 ) 인사의 종류 ······························································································ 1 1 9
4 ) 인사방법 ··································································································· 1 2 2
5 ) 고객접점별 인사법( 항공사 예) ································································· 1 2 2
6 ) 인사를 생략해도 되는 경우 ····································································· 1 2 3
7 ) 바르지 못한 인사 ····················································································· 1 2 3
3. 항공사 객실승무원의 바르게 앉는 자세 ··············································· 123
1 ) 바르게 앚는 자세 ····················································································· 1 2 3
2 ) 바르지 못한 앉는 자세 ············································································ 1 2 5
4. 항공사 객실승무원의 워킹자세 ····························································· 126
1 ) 워킹자세 ··································································································· 1 2 6
2 ) 바르지 못한 워킹자세 ·············································································· 1 2 7
Chapter 09 항공사 객실승무원의 매너 ······························································130
1. 항공사 객실승무원의 매너(소개하기, 명함 수수, 악수 매너) ················· 130
1 ) 매너의 이해 ······························································································ 1 3 0
2 ) 소개하기 ··································································································· 1 3 1
2 ) 명함 수수 매너 ························································································ 1 3 3
3 ) 악수 매너 ································································································· 1 3 5
4 ) 안내 및 방향지시 ····················································································· 1 3 7
3. 항공사 객실승무원의 직장매너 ····························································· 138
1 ) 직장 ·········································································································· 1 3 8
2 ) 일반 직장 매너 ······················································································ 1 3 9
3 ) 호칭사용법 ································································································ 1 4 0
4. 항공기 매너 ························································································ 141
1 ) 항공기 객실 매너 ····················································································· 1 4 1
참고문헌 ·································································································· 145
| 도서명 | 상세설명페이지 참고 |
|---|---|
| 저자 | 상세설명페이지 참고 |
| 출판사 | 상세설명페이지 참고 |
| 크기 | 상세설명페이지 참고 |
| 쪽수 | 상세설명페이지 참고 |
| 제품구성 | 상세설명페이지 참고 |
| 출간일 | 상세설명페이지 참고 |
| 목차 또는 책소개 | 상세설명페이지 참고 |
| 재화 등의 배송방법에 관한 정보 | 상품 상세설명페이지 참고 |
|---|---|
| 주문 이후 예상되는 배송기간 | 상품 상세설명페이지 참고 |
| 제품하자가 아닌 소비자의 단순변심, 착오구매에 따른 청약철회 시 소비자가 부담하는 반품비용 등에 관한 정보 | 배송ㆍ교환ㆍ반품 상세설명페이지 참고 |
| 제품하자가 아닌 소비자의 단순변심, 착오구매에 따른 청약철회가 불가능한 경우 그 구체적 사유와 근거 | 배송ㆍ교환ㆍ반품 상세설명페이지 참고 |
| 재화등의 교환ㆍ반품ㆍ보증 조건 및 품질보증 기준 | 소비자분쟁해결기준(공정거래위원회 고시) 및 관계법령에 따릅니다. |
| 재화등의 A/S 관련 전화번호 | 상품 상세설명페이지 참고 |
| 대금을 환불받기 위한 방법과 환불이 지연될 경우 지연에 따른 배상금을 지급받을 수 있다는 사실 및 배상금 지급의 구체적 조건 및 절차 | 배송ㆍ교환ㆍ반품 상세설명페이지 참고 |
| 소비자피해보상의 처리, 재화등에 대한 불만처리 및 소비자와 사업자 사이의 분쟁처리에 관한 사항 | 소비자분쟁해결기준(공정거래위원회 고시) 및 관계법령에 따릅니다. |
| 거래에 관한 약관의 내용 또는 확인할 수 있는 방법 | 상품 상세설명페이지 및 페이지 하단의 이용약관 링크를 통해 확인할 수 있습니다. |
- 단순 변심인 경우 : 상품 수령 후 7일 이내 신청
- 상품 불량/오배송인 경우 : 상품 수령 후 3개월 이내, 혹은 그 사실을 알게 된 이후 30일 이내 반품 신청 가능
| 반품사유 | 반품 배송비 부담자 |
|---|---|
| 단순변심 | 고객 부담이며, 최초 배송비를 포함해 왕복 배송비가 발생합니다. 또한, 도서/산간지역이거나 설치 상품을 반품하는 경우에는 배송비가 추가될 수 있습니다. |
| 고객 부담이 아닙니다. |
| 진행 상태 | 결제완료 | 상품준비중 | 배송지시/배송중/배송완료 |
|---|---|---|---|
| 어떤 상태 | 주문 내역 확인 전 | 상품 발송 준비 중 | 상품이 택배사로 이미 발송 됨 |
| 환불 | 즉시환불 | 구매취소 의사전달 → 발송중지 → 환불 | 반품회수 → 반품상품 확인 → 환불 |
- 결제완료 또는 배송상품은 1:1 문의에 취소신청해 주셔야 합니다.
- 특정 상품의 경우 취소 수수료가 부과될 수 있습니다.
| 결제수단 | 환불시점 | 환불방법 |
|---|---|---|
| 신용카드 | 취소완료 후, 3~5일 내 카드사 승인취소(영업일 기준) | 신용카드 승인취소 |
| 계좌이체 |
실시간 계좌이체 또는 무통장입금 취소완료 후, 입력하신 환불계좌로 1~2일 내 환불금액 입금(영업일 기준) |
계좌입금 |
| 휴대폰 결제 |
당일 구매내역 취소시 취소 완료 후, 6시간 이내 승인취소 전월 구매내역 취소시 취소 완료 후, 1~2일 내 환불계좌로 입금(영업일 기준) |
당일취소 : 휴대폰 결제 승인취소 익월취소 : 계좌입금 |
| 포인트 | 취소 완료 후, 당일 포인트 적립 | 환불 포인트 적립 |
- 단순변심으로 인한 반품 시, 배송 완료 후 7일이 지나면 취소/반품 신청이 접수되지 않습니다.
- 주문/제작 상품의 경우, 상품의 제작이 이미 진행된 경우에는 취소가 불가합니다.
- 구성품을 분실하였거나 취급 부주의로 인한 파손/고장/오염된 경우에는 취소/반품이 제한됩니다.
- 제조사의 사정 (신모델 출시 등) 및 부품 가격변동 등에 의해 가격이 변동될 수 있으며, 이로 인한 반품 및 가격보상은 불가합니다.
- 뷰티 상품 이용 시 트러블(알러지, 붉은 반점, 가려움, 따가움)이 발생하는 경우 진료 확인서 및 소견서 등을 증빙하면 환불이 가능하지만 이 경우, 제반 비용은 고객님께서 부담하셔야 합니다.
- 각 상품별로 아래와 같은 사유로 취소/반품이 제한 될 수 있습니다.
| 상품군 | 취소/반품 불가사유 |
|---|---|
| 의류/잡화/수입명품 | 상품의 택(TAG) 제거/라벨 및 상품 훼손으로 상품의 가치가 현저히 감소된 경우 |
| 계절상품/식품/화장품 | 고객님의 사용, 시간경과, 일부 소비에 의하여 상품의 가치가 현저히 감소한 경우 |
| 가전/설치상품 | 전자제품 특성 상, 정품 스티커가 제거되었거나 설치 또는 사용 이후에 단순변심인 경우, 액정화면이 부착된 상품의 전원을 켠 경우 (상품불량으로 인한 교환/반품은 AS센터의 불량 판정을 받아야 합니다.) |
| 자동차용품 | 상품을 개봉하여 장착한 이후 단순변심의 경우 |
| CD/DVD/GAME/BOOK등 | 복제가 가능한 상품의 포장 등을 훼손한 경우 |
| 상품의 시리얼 넘버 유출로 내장된 소프트웨어의 가치가 감소한 경우 | |
| 노트북, 테스크탑 PC 등 | 홀로그램 등을 분리, 분실, 훼손하여 상품의 가치가 현저히 감소하여 재판매가 불가할 경우 |
