SPSS를 활용한 앙케트 조사 및 통계처리

[도서소개]

이 책은 앙케트 조사의 데이터를 주로 다변량분석의 수법에 의해서 처리하는 방법을 습득하기 위한 서적으로, 

연구활동이나 경영활동에 있어서 앙케트 조사를 실시하여 데이터를 분석하지 않으면 안 될 학자, 경영인 및 사회인을 대상으로 하고 있다.

[목차]

Chapter01 독립성검정에 의한 앙케트 처리 ·································· 2

1. 개요 ······················································································ 4

2. 크로스 집계표와 독립성검정 ············································· 6

Chapter02 의사결정나무에 의한 앙케트 처리 ···························· 12

1. 개요 ···················································································· 14

2. 의사결정나무 작성의 순서 ················································· 18

Chapter03 대응분석에 의한 앙케트 처리 ····································· 28

1. 개요 ···················································································· 30

2. 대응분석을 위한 순서 ························································ 32

Chapter04 다중대응분석에 의한 앙케트 처리 ····························· 48

1. 개요 ···················································································· 50

2. 다중대응분석을 위한 순서 ················································· 53

Chapter05 범주형 회귀분석에 의한 앙케트 처리 ························ 62

1. 개요 ···················································································· 64

2. 범주형 회귀분석을 위한 순서 ··········································· 67

Chapter06 순서형 회귀분석에 의한 앙케트 처리 ························ 78

1. 개요 ···················································································· 80

2. 순서형 회귀분석을 위한 순서 ··········································· 83

Chapter07 앙케트 조사표의 작성 ·················································· 92

1. 개요 ···················································································· 94

2. 조사 테마 ․ 연구 테마의 결정 ············································ 97

3. 구체적인 앙케트 조사의 기획 ··········································· 99

4. 조사표의 작성 ·································································· 103

5. 앙케트 조사표의 수정 및 점검 ······································· 111

6. 앙케트 조사표의 완성 ····················································· 111

7. 앙케트 조사의 개시 ························································· 115

8. 보고서 ․ 논문의 작성 ························································ 116

Chapter08 주성분분석에 의한 앙케트 처리 ······························· 118

1. 개요 ·················································································· 120

2. 주성분분석의 실제 ··························································· 123

3. 상관행렬에 의한 주성분분석 ··········································· 135

Chapter09 요인분석에 의한 앙케트 처리 ··································· 140

1. 공통요인 추출 ·································································· 142

2. 요인분석의 실제 ······························································ 145

3. 주축요인추출에 의한 요인분석 ········································ 153

Chapter10 군집분석과 판별분석에 의한 앙케트 처리 ·············· 158

1. 분류와 판별 ······································································ 160

2. 질문항목을 변수로 하는 군집분석 ·································· 161

3. 조사회답자를 변수로 한 군집변수 ·································· 165

4. 주성분점수를 변수로 하는 군집분석 ······························ 169

5. 판별분석의 실제 ······························································ 178

6. 그룹마다의 중요항목 탐색 ·············································· 185

Chapter11 복수의 단일회답에 대한 분석(Ⅰ)－요인분석과 신뢰도분석 ·· 190

1. 설문지 예 ········································································· 192

2. 질문항목 ··········································································· 196

3. 기본 개념 ······································································· 198

4. SPSS의 처리 절차 ··························································· 205

Chapter12 복수의 단일회답에 대한 분석(Ⅱ)－대응분석 ·················· 224

1. 질문항목 ··········································································· 226

2. 기본 개념 ········································································· 231

3. SPSS의 처리 절차 ··························································· 238

Chapter13 비모수적 검정 ····························································· 248

1. 그룹 간의 차이 검정 ························································ 250

2. 비모수적 검정의 실제 ····················································· 251

Chapter14 요인분석과 항목분석 ·················································· 264

1. 분석의 배경 ······································································ 266

2. 분석순서 ··········································································· 269

3. 연구대상 ··········································································· 298

● 참고문헌 / 328

● Index / 331

[저자소개]

노형진

 서울대학교 공과대학 졸업(공학사)

 고려대학교 대학원 수료(경영학박사)

 일본 쓰쿠바대학 대학원 수료(경영공학 박사과정)

 일본 문부성 통계수리연구소 객원연구원

 일본 동경대학 사회과학연구소 객원교수

 러시아 극동대학교 한국학대학 교환교수

 중국 중국해양대학 관리학원 객좌교수

 현재) 경기대학교 경상대학 경영학과 명예교수

한국제안활동협회 회장

| 주요 저서 |

 『Amos로 배우는 구조방정식모형』, 학현사

 『SPSS를 활용한 주성분분석과 요인분석』, 한올출판사

 『Excel 및 SPSS를 활용한 다변량분석 원리와 실천』, 한올출판사

 『SPSS를 활용한 연구조사방법』, 지필미디어

 『SPSS를 활용한 고급통계분석』, 지필미디어

 『제4차 산업혁명을 이끌어가는 스마트컴퍼니』, 한올출판사

 『제4차 산업혁명의 핵심동력 - 장수기업의 소프트파워-』, 한올출판사

 『제4차 산업혁명의 기린아 기술자의 왕국 혼다』, 한올출판사

 『제4차 산업혁명의 총아 제너럴 일렉트릭』, 한올출판사

 『망령의 포로 문재인과 아베신조』, 한올출판사

 『프로파간다의 달인』, 한올출판사

 『3년의 폭정으로 100년이 무너지다』, 한올출판사

유자양

 석가장육군사관학교 공상관리학과 졸업(관리학 학사)

 경기대학교 대학원 석사과정 졸업(경영학석사)

 경기대학교 대학원 박사과정 졸업(경영학박사)

 현재) 경기대학교 대학원 글로벌비즈니스학과 교수

| 주요 저서 |

 『SPSS및 EXCEL을 활용한 다변량분석 이론과 실제』, 지필미디어

 『Excel을 활용한 컴퓨터 경영통계』, 학현사.

 『엑셀을 활용한 품질경영』, 한올출판사

동초희

 충칭사범대학교 영어영문학과(문학 학사)

 경기대학교 대학원 무역학과 졸업(경영학석사)

 경기대학교 대학원 글로벌비즈니스학과 박사과정수료

 현재) 명지대학교 국제학부 공상관리전공 객원교수

| 주요 저서 |

 한국 전자산업의 대중국 직접투자 결정요인에 관한연구, 경기대학교 대학원

 『엑셀을 활용한 품질경영』, 한올출판사