문화관광정책론

[도서소개]

문화적 고유성과 독특성은 문화관광산업에서 가장 중요한 가치이다. 한류로 대변되는 문화적 매력성은 한국에 대한 호감도를 높여 관광객의 방문동기와 관광행동을 촉진시킨다. 

본 교재는 미래관광 산업을 선도하고 관광선진국으로 도약하기 위해 문화관광정책의 과거와 현재를 살펴보고 미래를 위한 대안을 제시하기 위해 심혈을 기울여 집필하였다.

[목차]

Chapter 01 관광정책의 개요

제1절 정책의 개념과 특성···················································2

1 정책의 개념······································································ 2

2 정책의 성격······································································ 3

3 정책의 특성······································································ 4

제2절 관광정책의 개념과 특성··············································6

1 관광정책의 개념································································ 6

2 관광정책의 특성······························································10

제3절 관광정책의 목표와 유형············································11

1 관광정책의 이념······························································11

2 관광정책의 필요성··························································14

3 관광정책의 목표······························································16

4 관광정책의 체계와 유형 ··················································19

제4절 관광정책의 형성과정···············································22

1 관광정책의 형성······························································22

2 관광정책의 결정······························································22

3 관광정책의 집행······························································27

4 관광정책의 수용······························································29

5 관광정책 평가 ································································30

Chapter 02 관광 조직 기구

제1절 세계 관광기구·······················································38

1 세계 관광기구(UNWTO)··················································38

2 경제협력개발기구(OECD)················································39

3 아시아·태평양경제협력체(APEC)·····································39

4 아시아·태평양관광협회(PATA)········································40

5 ASEAN(동남아 연합)······················································41

Chapter 03 한국의 관광행정조직

제1절 관광행정조직의 의의와 특성·······································60

1 관광행정조직의 의의·······················································60

2 관광행정조직의 특성······················································62

3 관광행정조직의 기능·······················································63

제2절 정부 관광행정 기관과 역할········································64

1 문화체육관광부·······························································64

2 한국관광공사··································································67

3 한국문화 관광연구원·······················································70

4 지방자치단체··································································72

Chapter 04 주요 국가의 관광정책

제1절 미국의 관광정책····················································78

1 관광조직·········································································78

2 관광 진흥정책·································································81

제2절 영국의 관광정책····················································84

1 관광기구 및 역할·····························································84

2 관광 진흥정책·································································85

제3절 프랑스의 관광정책··················································86

1 관광기구 및 역할·····························································86

2 관광 진흥정책·································································88

3 관광정책 동향·································································90

제4절 스페인의 관광정책··················································91

1 관광기구 및 역할·····························································91

2 관광 진흥정책·································································92

3 관광정책 동향·································································93

제5절 중국의 관광정책·····················································95

1 관광기구 및 역할·····························································95

2 관광 진흥정책·································································96

3 관광정책 동향·································································97

Chapter 05 한국 관광정책의 변천

제1절 한국 관광정책의 변천············································ 106

1 1950년대 관광정책······················································106

2 1960년대 관광정책······················································106

3 1970년대 관광정책······················································107

4 1980년대 관광정책······················································109

5 1990년대 관광정책······················································111

6 2000년대 관광정책······················································111

7 우리나라 시대별 관광정책의 변화···································113

제2절 우리나라 역대 대통령과 관광정책······························ 115

1 박정희 대통령의 관광정책(1963~1979)·······················115

2 전두환 대통령의 관광정책(1980~1988)·······················116

3 노태우 대통령의 관광정책(1988~1993)·······················117

4 김영삼 대통령의 관광정책(1993~1998)·······················117

5 김대중 대통령의 관광정책(1998~2003)·······················118

6 노무현 대통령의 관광정책(2003~2008)·······················119

7 이명박 정부의 관광정책(2008~2013)···························120

8 문재인 정부의 관광정책(2017~2022)···························121

제3절 한국관광의 문제점 및 개선사항································· 123

1 정책방향 부문······························································124

2 마케팅 전략 부문···························································125

3 수용태세 개선 및 확충부문·············································127

Chapter 06 관광정책의 방향

제1절 새로운 관광정책의 추진방향····································· 132

1 관광정책 변화의 필요성·················································132

2 새로운 관광발전 모색····················································133

3 새로운 관광정책 추진방향··············································135

4 관광정책 추진전략························································139

5 관광정책 추진 개선방안·················································145

제2절 미래관광정책 수요 ··············································· 151

1 새로운 관광정책 수요····················································151

2 방한 및 국내 관광수요 확대 정책····································152

제3절 관광 브랜드 전략·················································· 155

1 관광브랜드의 개념························································156

2 관광브랜드의 특징························································156

3 관광브랜드의 효율성·····················································158

4 세계의 도시 관광브랜드·················································158

5 관광브랜드 개발전략·····················································162

제4절 국제 관광정책의 방향············································ 164

1 국제 관광정책의 중장기 계획수립···································164

2 글로벌 관광중심지 역할을 위한 정책수립························165

3 시장다변화 전략····························································165

4 차별화된 관광상품개발··················································167

5 국제 관광 진흥정책·······················································168

6 관광선진국의 국제 관광정책사례····································171

Chapter 07 지방화 시대의 관광정책

제1절 지방자치제와 관광산업·········································· 182

1 지방시대의 의의····························································182

2 지방시대의 관광정책·····················································184

3 지방 관광산업에 대한 기대·············································185

제2절 지방자치 시대의 관광정책······································· 186

1 지방자치단체 관광정책의 개념·······································186

2 지방자치단체 관광정책의 역할·······································187

3 지방자치시대의 관광정책 개발방향································191

제3절 지방자치시대의 관광············································· 198

1 지역 관광 활성화와 관광정책·········································200

2 지역 관광 활성화 요인···················································203

3 지역 관광 활성화 방향···················································207

4 지역 관광 이해관계자····················································212

5 외국의 지역 관광 현황···················································215

제4절 지방자치시대의 관광 진흥정책·································· 218

1 관광환경조성································································218

2 지역주민 참여와 관광개발··············································218

3 관광행정조직································································220

4 관광행정의 기능····························································221

5 관광산업 자원·······························································222

6 투자환경 조성·······························································222

7 관광 마케팅·홍보··························································223

8 관광개발·······································································223

9 관광규제 합리화 및 관광산업 경쟁력 강화·······················224

10 관광서비스의 고급화·····················································225

제5절 지역거점 관광도시 육성정책····································· 226

1 국제적 수준의 관광거점도시 육성···································226

2 지역특화 문화자원의 관광상품화····································227

3 테마·체험형 관광자원 개발············································228

4 환경이 살아있는 지속가능한 관광자원 개발·····················228

5 문화관광 콘텐츠 산업육성과 지역 관광정보 시스템 구축··229

6 융·복합 관광산업육성···················································230

제6절 지역 관광개발 패러다임의 변화································· 232

1 지역 관광자원 개발 패러다임의 변화······························232

2 질적 관광, 품질 관광에 대한 요구 확대···························232

3 지역 관광자원 개발 전담조직 신설확대···························234

4 지역 관광개발 사업에 대한 관리·운영의 중요성 확대·······234

Chapter 08 관광개발정책

제1절 관광개발··························································· 240

1 관광개발의 개념····························································240

2 관광개발의 영향····························································240

3 관광자원 개발·······························································243

4 관광개발 계획·······························································244

5 관광개발 유형·······························································245

6 관광인프라 개선····························································246

제2절 관광개발정책····················································· 249

1 관광개발정책································································250

2 관광개발정책의 수용태도···············································252

제3절 지속가능한 관광개발정책········································ 253

1 지속가능한 관광개발의 개념··········································253

2 지속가능한 관광개발의 원칙··········································254

3 지속가능한 관광개발의 기준··········································255

Chapter 09 국민관광정책

제1절 국민관광 촉진····················································· 262

1 국민관광정책의 개념·····················································262

2 국민관광정책의 현황·····················································263

3 국민관광의 효과와 중요성··············································264

4 국민관광의 정책 방향과 대안·········································264

제2절 복지관광정책······················································ 267

1 복지관광의 개념····························································267

2 복지관광의 이념····························································268

3 국내·외 복지관광정책 사례············································269

4 한국의 복지관광정책·····················································272

제3절 여가관광정책······················································ 273

1 여가정책의 개념····························································273

2 여가정책의 목적과 의의·················································274

3 여가정책의 필요성························································275

4 여가정책의 역할····························································277

5 국내·외 여가정책 현황···················································278

6 여가정책의 방향····························································286

Chapter 10 스마트시대의 관광정책

제1절 스마트 관광의 개념··············································· 294

1 스마트 관광이란···························································294

2 스마트 관광의 발전·······················································298

3 스마트 관광환경 조성····················································299

제2절 스마트 관광 콘텐츠 개발········································· 304

1 스마트 관광 콘텐츠·······················································304

2 관광 콘텐츠 개발 투자···················································308

제3절 국외 주요국가의 스마트 관광 사례······························ 312

1 공급자 측면에서의 스마트 관광사례·······························312

2 수요자 측면에서의 스마트 관광······································317

Chapter 11 DMZ 평화관광정책

제1절 DMZ 관광의 개념················································· 324

1 DMZ 관광····································································324

2 DMZ 관광의 중요성······················································325

3 DMZ 관광개발 계획······················································325

제2절 DMZ 관광정책 방향·············································· 326

1 DMZ 관광특구 정책 방안···············································326

2 DMZ 관광 활성화 정책 방안··········································329

3 DMZ 관광의 장·단기 정책 제안······································330

제3절 DMZ 관광개발 및 육성방향······································ 333

1 갈등에서 평화의 상징인 DMZ········································333

2 DMZ 평화개발의 실질적 효과········································333

3 DMZ 개발 방향성··························································334

제4절 DMZ 관광 프로그램 제안········································ 335

1 안보관광·······································································335

2 생태관광·······································································337

3 역사관광·······································································339

4 문화·레저 관광·····························································339

Chapter 12 한국의 관광진흥 개념과 정책

제1절 관광 진흥의 개념·················································· 344

1 관광 진흥법 ·································································344

2 관광 진흥계획·······························································344

3 관광 진흥의 정책적 제언················································350

제2절 관광산업 지원정책················································ 351

1 관광산업 규제정책························································351

2 금융 및 세제지원 정책···················································352

3 관광산업 일자리창출 방향··············································354

제3절 관광상품개발정책················································ 355

1 관광상품의 특성 ···························································355

2 해외 관광패키지 공연상품 사례······································356

3 관광상품개발································································357

4 문화관광 축제 육성 및 개발············································359

5 미래의 지속가능한 관광상품개발····································361

Chapter 13 미래 관광 환경 변화와 관광정책 방향

제1절 미래관광의 환경 변화와 수요전망······························ 368

1 미래관광의 환경 변화····················································368

2 미래관광정책 수요전망··················································372

제2절 미래관광정책 환경 변화 및 전망································ 373

1 여건변화 분석·······························································373

2 관광객 성향변화 분석····················································377

제3절 한국관광의 문제점 및 개선방안································· 379

1 정책방향 부문·······························································379

2 마케팅 전략방향 부문····················································381

3 수용태세 개선 및 확충부문·············································384

제4절 미래관광의 정책 방향············································ 386

1 대한민국 관광혁신 전략·················································387

2 경쟁력 있는 관광산업 생태계 구축··································388

3 관광 콘텐츠와 창조역량 강화·········································388

4 관광산업의 지속적 성장을 위한 인프라 조성····················389

5 지역 관광 활성화를 위한 기반강화··································389

제5절 4차 산업혁명시대의 관광정책··································· 390

1 관광환경의 변화····························································391

2 4차 산업혁명시대의 관광산업········································394

제6절 한국 관광산업의 업그레이드 전략······························· 397

1 미래 유망산업인 관광····················································397

2 미래 관광의 7대 트렌드·················································398

3 한국관광산업의 업그레이드 전략····································403

용어정리···································································· 406

참고문헌···································································· 408

[저자소개]

I 박 영 제 I

• 계명대학교 대학원 관광경영학 박사

• 수원대학교 대학원 호텔관광경영학 석사

• 용인대학교 호텔관광경영학 학사

• 미국 University of Nevada, Reno 대학원 과정

경력

• 호텔 신라 서울 근무

• 부산 코모도 호텔 근무

• 호텔 신라 서울 서비스 교육센터 수료

• 국립경상대학교 평생교육원 문화관광해설사 강사

• 한국국제대학교 산학 협력단 연구원

• 현) 계명대학교 외래교수

      대한관광경영학회 이사

      한국 관광학회 특별회원

저서

• 환대산업 서비스경영, 한올 출판사

• 관광여가론, 한올 출판사

• 호텔경영론, 한올출판사

주요논문

• 「세계적인 컨벤션행사 유치를 위한 컨벤션 목적지 브랜드경험의 만족과 도시 미지 형성에 관한 연구」

• 「영화 또는 드라마속의 PPL이 호텔브랜드 이미지와 만족도에 관한 연구」

• 「간접광고에 노출된 호텔브랜드가 기업이미지와 고객선호도에 미치는 영향」

• 「간접광고가 호텔레스토랑 브랜드 이미지와 만족도에 미치는 영향 연구」

• 「호텔마케팅 커뮤니케이션이 브랜드 인지도, 이미지, 충성도에 미치는 영향」

• 「커피전문점의 문화마케팅활동이 브랜드 이미지와 재 구매의도에 미치는 영향」

• 「피자전문점의 물리적환경이 서비스품질과 행동의도에 미치는 영향」

• 「한국형 호텔 브랜드 자산평가 가치 척도 개발」 외 다수

I 우 경 진 I

• 세종대학교 호텔관광경영 박사

• 휴스턴 주립대학 호텔 MBA 석사

• 한양대학교 정치외교학·교육학 학사

경력

• 대우개발·힐튼호텔 기획실 과장·홍보실장

• UILV 호텔경영학과 교환교수

• 현) 수원대학교 교수

문화콘텐츠 디자인연구 소장

수원·화성융합문화센터장

저서

• 환대산업입문, 피앤씨 미디어 2019 외 10편 주요 논문

• 고령시대 호텔의 기능 확장에 관한 연구, 융합관광콘텐츠연구 제6권 2호, 2021

• 평생교육 기관으로서 대학연계 은퇴자커뮤니티에 대한 수요자인식 조사, 우경진·전영미, 열린교육연구 제28권 제2호, 91~113, 2020

• 럭셔리 관광시장의 동향과 시사점, 수원대 논문집 제 33호, 2019

• 한국 복지관광의 개선분야 중요도 인식에 관한 탐색적 연구, 융합관광콘텐츠연구 4권, 2018.06

• 지역축제 참여요인과 사회적 자본 간의 관계 연구: 2017 화성 전곡항 뱃놀이 축제 참가자를 중심으로, 호텔경영학연구 2017.12

• 자유학기제 청소년 진로체험 만족도와 재참여 의도에 관한 연구, 수원대논문집 2017.10

• 청소년 여가활동 실태와 정책 제언: 화성시를 중심으로, 융합관광콘텐츠연구 3권, 2017.06

• ‘문화가 있는 날’만족도와 재참여 의도에 관한 연구, 수원대 논문집 2016.10